Google Business Profile · Optimisation

How to Add Products and Services to Google Business Profile

The products and services sections let you show customers exactly what you offer, right in search. Here is how to add products and services to your Google Business Profile, how they differ, how to describe them, and what they do for visibility.

Updated: July 2026
Written by: Andrew Odgers, Managing Director
Reading time: 8 minutes
The short answer

Add them in the products and services sections, entering names, descriptions and prices where relevant. Products are items you sell; services are jobs you perform. Describe them clearly and specifically, using the words customers use. They add relevant detail and help conversion, though they are not a strong standalone ranking factor. Keep them current as your offering changes.

Show what you offer

How to add them, and products vs services

You add products and services in the products and services sections of your profile, entering names, descriptions, and prices where relevant, grouped into sensible categories. It is a simple editing task; because these sections showcase what you offer, filling them in gives customers a fuller picture of your business. Products are items you sell, often with images and prices, while services are the jobs you perform, listed with descriptions. The right one depends on your business; because a shop and a tradesperson present differently, using the section that fits your model shows your offering most clearly, supporting your overall profile optimisation.

PS 01

Products

Items you sell.

PS 02

Services

Jobs you perform.

PS 03

Keep current

Update as you change.

Descriptions, visibility and upkeep

Describing them well, their visibility value, and keeping them current

You should describe products and services clearly and specifically, using the words customers use, with accurate details and honest pricing where shown. Clarity helps people choose; because vague listings do little, specific, customer-focused descriptions make your products and services more useful. Products and services add relevant detail that can help your profile match related searches and give customers more reason to engage, though they are not a strong standalone ranking factor. Their value is context and conversion; because they enrich your listing, completing them supports visibility as part of overall optimisation. You should keep them current as your offering changes, removing anything discontinued and adding new items or services. Fresh, accurate listings serve customers best; because outdated entries mislead, regular upkeep keeps these sections trustworthy and useful.

SEO done properly, from £350 a month

Your offering,
on show.

We set up and maintain your products and services listings so customers see exactly what you offer, described clearly and kept up to date, as part of a fully managed profile.

Everything included in your plan:

Google Maps optimisation Full website management Local SEO campaign AI optimisation (GEO) Facebook, Instagram and LinkedIn Quarterly audits Monthly reporting
£350 per month

One clear retainer. No setup fee.

Frequently asked

Products and services

How do you add products and services to Google Business Profile?
You add them in the products and services sections of your profile, entering names, descriptions, and prices where relevant, grouped into sensible categories. It is a simple editing task. Because these sections showcase what you offer, filling them in gives customers a fuller picture of your business.
What is the difference between products and services on GBP?
Products are items you sell, often with images and prices, while services are the jobs you perform, listed with descriptions. The right one depends on your business. Because a shop and a tradesperson present differently, using the section that fits your model shows your offering most clearly.
How should you describe products and services?
You should describe them clearly and specifically, using the words customers use, with accurate details and honest pricing where shown. Clarity helps people choose. Because vague listings do little, specific, customer-focused descriptions make your products and services more useful.
Do products and services help local visibility?
They add relevant detail that can help your profile match related searches and give customers more reason to engage, though they are not a strong standalone ranking factor. Their value is context and conversion. Because they enrich your listing, completing them supports visibility as part of overall optimisation.
How often should you update these sections?
You should keep them current as your offering changes, removing anything discontinued and adding new items or services. Fresh, accurate listings serve customers best. Because outdated entries mislead, regular upkeep keeps these sections trustworthy and useful.