How to Add Products and
Services to Google Business Profile
How to add products and services to your Google Business Profile, why listing them helps both relevance and customers and how to write each one so it works for search and for the people reading it.
To add products and services to your Google Business Profile, use the products and services sections to list each item with a clear name, a description and, where relevant, a price.
Listing them helps in two ways: it gives Google more detail about what you offer, supporting your relevance for specific searches and it shows customers exactly what they can buy or book before they contact you.
Write each entry clearly, using the words customers search for naturally and describing what the product or service includes, so a complete, well written list both improves your profile's relevance and helps convert visitors into customers.
Listing what you offer
The products and services sections let you spell out exactly what your business offers, which helps both your visibility and your customers. Many businesses leave them empty and miss the benefit. Here is how to add products and services to your profile and write them so they work.
Why list products and services
Listing what you offer gives Google more detail about your business and shows customers exactly what they can buy or book. It supports your relevance for specific searches and removes guesswork for customers, so filling these sections in is a genuine, easy improvement to your profile.
Detail helps search and customers. Full optimisation is covered in How to Optimise Your Google Business Profile for Local SEO
Products or services, depending on your business
Some businesses use the products section, others the services section and many use both. Retailers and product based businesses lean on products, while service businesses use services, so use whichever fits, since the goal is the same: describing clearly what you sell or do.
Use what fits your business. Service businesses are covered in How Can Service Based Businesses Optimise Their Google Business Profile?
Give each one a clear name
Name each product or service the way customers would recognise and search for it, rather than with internal jargon. A clear, recognisable name helps customers find what they want and supports your relevance, so use the everyday terms people actually use when looking for what you offer.
Use the words customers use. Categories work alongside this in How to Choose the Right Business Category in Google Business Profile
Write a useful description
For each item, write a short description of what it includes, who it is for or what makes it worth choosing. A good description informs customers and adds relevant detail to your profile, so it is worth a sentence or two rather than leaving the description blank.
Descriptions inform and convert. Writing well is covered in How to Write a Google Business Profile Description That Ranks
Add prices where it helps
Where it makes sense, include a price or starting price, since customers value knowing roughly what something costs. For variable services a from price or range can work, so giving a clear indication of cost, where you can, helps customers and filters out enquiries that were never a fit.
Prices set expectations. Conversion is helped by reviews in Do Google Reviews Help SEO?
Keep the list current
Update your products and services as your offering changes, removing what you no longer do and adding what is new. An out of date list misleads customers and looks neglected, so keeping it current is part of maintaining a profile that customers and Google can rely on.
Current beats neglected. Ongoing upkeep is covered in How to Optimise Your Google Business Profile for Local SEO
Do not stuff or mislead
List what you genuinely offer, described accurately, rather than padding the section with things you do not really do or cramming in keywords. Accuracy serves you better, since misleading entries disappoint customers and cramming keywords reads badly, so keep the list real and clearly written.
Keep it accurate. Avoiding breaches is covered in What Is a Google Business Profile Suspension and How Do You Avoid It?
A clearer, stronger profile
A complete, well written products and services list makes your profile clearer for customers and richer for Google, helping you match more searches and win more enquiries. It is a straightforward improvement, so filling these sections in properly is well worth the time it takes.
An easy, worthwhile improvement. The whole guide is gathered in the Google Business Profile Guide
In short, add products and services by listing each with a clear name, a useful description and, where it helps, a price, keeping the list accurate and current. It adds relevant detail for Google and shows customers exactly what you offer, so it is an easy, worthwhile improvement.
This guide is part of our complete Google Business Profile Guide. The hub brings together every question a business asks about Google Business Profile, from setting up and verifying through to optimisation, reviews, insights and ranking in the map, each written in plain UK English.