Google Business Profile · Advanced

How to Handle Multiple Locations on Google Business Profile

Running several branches means several profiles, done properly. Here is how to handle multiple locations on Google Business Profile, why each location needs its own listing, how to manage them at scale, and how to keep each one distinct.

Updated: July 2026
Written by: Andrew Odgers, Managing Director
Reading time: 9 minutes
The short answer

Handle multiple locations by creating a separate profile for each genuine location and managing them through one account and location groups. Each real location should have its own profile with its own address, phone and hours. Manage many efficiently with location groups and bulk tools. Keep each distinct with local details and unique content. Only ever list real locations; fake ones breach guidelines and risk suspension.

One profile per branch

How to handle them, and one profile per location

You handle multiple locations by creating a separate profile for each genuine location and managing them together through a single account and location groups. Each location gets its own listing; because every real branch needs its own presence, one accurate profile per location is the correct structure. Each real location should have its own profile with its own address, phone and hours, so it can appear in local results for that area. One listing per genuine location is the rule; because Google matches listings to places, separate profiles let each branch rank in its own area, each fully optimised.

ML 01

One per location

Own address and hours.

ML 02

Location groups

Manage in bulk.

ML 03

Real only

No fake locations.

Bulk management, distinctness and honesty

Managing at scale, keeping listings distinct, and staying honest

You manage many locations using location groups and bulk tools that let you edit and monitor multiple profiles from one place. Bulk management saves time; because updating each by hand is slow, these tools keep a large estate consistent and current. You keep each location listing distinct by giving each accurate local details, unique photos, and location-specific information rather than duplicating the same content across all. Local specificity helps each rank; because near-identical listings can look thin, tailoring each to its area makes it stronger. You must only list real locations where you genuinely operate, as fake or virtual listings breach Google's guidelines and risk suspension. Honesty is required; because Google verifies legitimacy, only ever creating profiles for real premises keeps your listings safe from a suspension.

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Frequently asked

Multiple locations

How do you handle multiple locations on Google Business Profile?
You handle them by creating a separate profile for each genuine location and managing them together through a single account and location groups. Each location gets its own listing. Because every real branch needs its own presence, one accurate profile per location is the correct structure.
Should each location have its own profile?
Yes, each real location should have its own profile with its own address, phone and hours, so it can appear in local results for that area. One listing per genuine location is the rule. Because Google matches listings to places, separate profiles let each branch rank in its own area.
How do you manage many locations efficiently?
You manage many locations using location groups and bulk tools that let you edit and monitor multiple profiles from one place. Bulk management saves time. Because updating each by hand is slow, these tools keep a large estate consistent and current.
How do you keep each location listing distinct?
You keep them distinct by giving each accurate local details, unique photos, and location-specific information rather than duplicating the same content across all. Local specificity helps each rank. Because near-identical listings can look thin, tailoring each to its area makes it stronger.
Can you create locations you do not really operate from?
No, you must only list real locations where you genuinely operate, as fake or virtual listings breach Google's guidelines and risk suspension. Honesty is required. Because Google verifies legitimacy, only ever creating profiles for real premises keeps your listings safe.