How to Handle Multiple
Locations on Google Business Profile
How to handle multiple locations on Google Business Profile, why each location needs its own profile, how to manage them all together and how to optimise each one so every branch ranks in its own area.
To handle multiple locations on Google Business Profile, you create a separate profile for each location, since every branch needs its own listing to rank in its own area.
You manage them together from a single account, where Google lets you oversee all your profiles in one place and for larger numbers you can use bulk management and location groups.
The key is that each location is optimised individually, with its own accurate details, local content and reviews, since each profile competes locally on its own merits, so multi location success comes from managing them centrally while treating each one as a local business in its own right.
Managing more than one location
Businesses with more than one location often wonder how to handle them on Google. The answer is that each location is its own listing, managed together but optimised individually. Here is how to handle multiple locations on Google Business Profile so every branch performs in its own area.
Each location needs its own profile
Every physical location should have its own Business Profile, since each needs to rank in its own area with its own address, details and reviews. One shared listing cannot rank a multi branch business everywhere, so a separate profile per location is the foundation of handling them properly.
One profile per location. The basics are in What Is Google My Business?
Manage them from one account
You manage all your profiles from a single Google account, which lets you oversee every location in one place rather than juggling separate logins. This central management keeps things organised, so running several locations need not mean several disconnected accounts to keep track of.
Central management keeps it tidy. Claiming each is covered in How to Claim Your Google Business Profile
Use bulk tools for many locations
For larger numbers of locations, Google offers bulk management and location groups, letting you handle many profiles efficiently and even verify in bulk. If you run a chain or many branches, these tools save considerable time, so they are worth using once you pass a handful of locations.
Bulk tools scale up. Verification is covered in How to Verify Your Google Business Profile
Optimise each location individually
Each profile competes locally on its own merits, so optimise every one individually with accurate details, the right categories, local content and its own reviews. Treating each branch as a local business in its own right is what lets each rank in its area, rather than relying on the brand alone.
Each branch is its own business. Optimising is covered in How to Optimise Your Google Business Profile for Local SEO
Keep details accurate per location
Each location must have its own correct address, phone and hours, consistent with how that branch appears elsewhere. Mixing up details between branches confuses Google and customers, so accuracy per location matters as much as it does for any single business, only multiplied across them all.
Per location accuracy matters. Adding hours is covered in How to Add Opening Hours to Google Business Profile
Build reviews at each location
Reviews are location specific, so each branch needs its own. Ask customers at every location for reviews, since a branch with few reviews will struggle even if another branch has many. Building reviews everywhere is part of making each location compete in its own area.
Each branch needs its own reviews. Getting them is covered in How to Get More Google Reviews for Your Business
Avoid duplicate listings
With multiple locations, watch for duplicates, since extra or auto created listings for a branch cause confusion and split its presence. Find and resolve duplicates so each location has exactly one clean profile, which keeps your multi location presence tidy and ranking as it should.
Duplicates cause confusion. Removing them is covered in How to Delete My Business From Google
Central control, local strength
Handling multiple locations comes down to a separate profile for each, managed together from one account but optimised and reviewed individually so every branch ranks in its own area. Manage centrally and compete locally and a multi location business performs everywhere it operates.
Manage centrally, compete locally. The whole guide is gathered in the Google Business Profile Guide
In short, handle multiple locations by creating a separate profile for each, managing them together from one account with bulk tools where needed and optimising every one individually with its own details and reviews. Central management and local optimisation let each branch rank in its area.
This guide is part of our complete Google Business Profile Guide. The hub brings together every question a business asks about Google Business Profile, from setting up and verifying through to optimisation, reviews, insights and ranking in the map, each written in plain UK English.