How to Check Internal Links in Google Search Console
Internal links are one of the few SEO levers entirely in your hands. Here is how to check internal links in Google Search Console, what the data reveals about your structure, and how to use it to strengthen your site.
Check internal links in the Links report under internal links, which ranks pages by how many internal links point to each. The counts reveal which pages your site treats as important and where structure is off. Internal links help Google crawl and understand your site and help users navigate. Improve them by linking strong pages to important ones and fixing orphaned pages. They support rankings but do not guarantee results.
How to check them, and what they tell you
You check internal links in the Links report under internal links, which lists your pages by how many internal links point to each one. It is straightforward to read; because it ranks your pages by internal links, it quickly shows what your site structure emphasises, drawing on the Links report. Internal link counts hint at which pages your site treats as important and can reveal key pages with too few links or minor pages with too many. They mirror your priorities; because internal links guide crawling and importance, mismatches point to structure worth fixing.
Ranked by links
See your emphasis.
Spot mismatches
Key pages, few links.
Safe to improve
Fully in your control.
Why internal links matter, improving them, and an honest limit
Internal links help Google find and understand your pages and pass relevance between them, and they help users navigate. They support both crawling and experience; because they are fully within your control, they are one of the safest and most effective on-site improvements, central to good on-page SEO. You improve internal linking by adding relevant links from strong pages to important ones, fixing orphaned pages, and using clear, descriptive anchor text. Purposeful linking helps most; because it is safe and within your control, thoughtful internal linking is always worth doing. Good internal linking supports rankings and crawling but does not guarantee results on its own, as many factors apply. It helps, it does not promise; because it is one piece of the picture, treat it as a solid foundation rather than a guaranteed lift.
Structure that
works harder.
We audit your internal linking and route authority to the pages that matter, one of the safest, most effective improvements we make to your site every month.
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