What Is the Links Report in Google Search Console?
The Links report is your view of how the web, and your own site, connects to your pages. Here is what it shows, the difference between external and internal links, what top linked pages mean, and how to read the data sensibly.
The Links report shows links Google found to and within your site, split into external and internal links. Top linked pages are the pages with the most links pointing to them. It is a useful sample, not a complete backlink index. Use it to understand your links and improve internal linking, never to chase artificial or paid links. The internal view helps you spot key or orphaned pages.
What the report shows, and top linked pages
The Links report shows the links Google has found to and within your site, split into external links from other sites and internal links between your own pages. It summarises your link picture; because links are one ranking signal among many, it gives useful context on how your site is connected, complementing your wider backlinks work. Top linked pages are the pages on your site with the most links pointing to them, shown for both external and internal links. They reveal what others and you emphasise; because heavily linked pages often carry more authority, knowing them helps you route internal links and spot key pages.
External and internal
Both link types.
A sample
Not exhaustive.
Earn, never chase
No paid links.
Why it is a sample, using it honestly, and internal linking
The report is a useful sample rather than a complete index of every link, so it may not show everything. It is representative, not exhaustive; because it is a sample, treat it as a guide to your link profile rather than a definitive count. You should use it to understand your links and improve internal linking, but never to chase artificial or paid links, which breach Google's guidelines and risk penalties. Good links are earned; because manipulative link building is risky, the honest use is insight and better internal structure, not shortcuts. The internal links view shows how your pages connect, helping you spot important pages that need more internal links or orphaned pages with too few. It maps your structure; because internal links guide both users and Google, improving them is a safe, effective use of the data, as covered in checking internal links.
Links that count,
earned honestly.
We read your links data to strengthen internal linking and support genuine, earned backlinks, never the risky paid shortcuts that can get a site penalised.
Everything included in your plan:
One clear retainer. No setup fee.
