Google Search Console · Getting Started

How to Verify Your Website in Google Search Console

Verification is the gate you pass through before any of your data appears. Here is how to verify your website in Google Search Console, the difference between domain and URL prefix properties, the methods available, and how to fix common problems.

Updated: July 2026
Written by: Andrew Odgers, Managing Director
Reading time: 8 minutes
The short answer

Verify by adding your site as a property and proving ownership via DNS record, HTML file, HTML tag, or a linked Google account. A domain property covers your whole domain; a URL prefix property covers only the exact address. The best method depends on your setup and access. Verification can fail from DNS not propagating or a misplaced file or tag. Keep the verification in place permanently, or you lose access.

Prove ownership

How to verify, and property types

You verify your website by adding your site as a property in Search Console and proving ownership using one of Google's methods, such as a DNS record, HTML file, HTML tag, or a linked Google account. Verification confirms you own the site; because Google only shows data to verified owners, this step unlocks all your search data. A domain property covers your whole domain including all subdomains and protocols, while a URL prefix property covers only the exact address you enter. Domain properties are broader; because a domain property captures everything in one place, it is often the cleaner choice, though it requires DNS verification, after which you can submit your sitemap.

VE 01

Domain property

Whole domain, DNS.

VE 02

URL prefix

Exact address.

VE 03

Keep it live

Do not remove.

Methods, failures and keeping it

Choosing a method, why it fails, and keeping verification

The best method depends on your setup: DNS verification suits domain properties, while an HTML tag or file, or a linked account, can be simpler for a URL prefix. Choose what fits your access; because each method proves ownership equally, the right one is whichever you can complete most easily. Verification can fail if the DNS record has not propagated, the HTML file or tag was removed or placed wrongly, or the linked account lacks access. Small mistakes are the usual cause; because these issues are fixable, rechecking the record or file placement usually resolves it. You must leave the verification method in place, as removing the DNS record, file or tag can un-verify your property and cut off your data. Keep it permanently; because Google rechecks verification, taking it down later will lose you access until you verify again, so it is worth documenting how yours was set up.

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Frequently asked

Verifying your site

How do you verify your website in Google Search Console?
You verify by adding your site as a property in Search Console and proving ownership using one of Google's methods, such as a DNS record, HTML file, HTML tag, or a linked Google account. Verification confirms you own the site. Because Google only shows data to verified owners, this step unlocks all your search data.
What is the difference between a domain and a URL prefix property?
A domain property covers your whole domain including all subdomains and protocols, while a URL prefix property covers only the exact address you enter. Domain properties are broader. Because a domain property captures everything in one place, it is often the cleaner choice, though it requires DNS verification.
Which verification method should you use?
The best method depends on your setup: DNS verification suits domain properties, while an HTML tag or file, or a linked account, can be simpler for a URL prefix. Choose what fits your access. Because each method proves ownership equally, the right one is whichever you can complete most easily.
Why might verification fail?
Verification can fail if the DNS record has not propagated, the HTML file or tag was removed or placed wrongly, or the linked account lacks access. Small mistakes are the usual cause. Because these issues are fixable, rechecking the record or file placement usually resolves it.
Do you need to keep the verification in place?
Yes, you must leave the verification method in place, as removing the DNS record, file or tag can un-verify your property and cut off your data. Keep it permanently. Because Google rechecks verification, taking it down later will lose you access until you verify again.