What Is Google Search Console and What Does It Do?
If Google Analytics tells you what visitors do on your site, Search Console tells you how they found it. Here is what Google Search Console is, what it does, who it is for, and why it is an essential free tool for any website.
Google Search Console is a free tool from Google that shows how your website performs in Google Search. It reports on search performance, indexing, technical issues and links, and lets you submit sitemaps and request indexing. It is completely free. It shows only your own verified sites, not competitor data. Anyone with a website should use it as the foundation of their SEO.
What it is, and what it does
Google Search Console is a free tool from Google that shows how your website performs in Google Search, including which queries bring visitors, how your pages are indexed, and any issues Google finds. It is your direct line to Google; because it reports on your own site's search performance, it is essential for anyone serious about SEO. It reports on your search performance, indexing status, technical issues, links and more, and lets you submit sitemaps and request indexing. It both reports and lets you act; because it combines data and tools, it helps you understand and improve how Google sees your site, which is why every site needs it.
Free tool
Straight from Google.
Your data
Verified sites only.
Report and act
Data plus tools.
Free to use, your own data, and who it is for
Google Search Console is completely free to use for any website you can verify ownership of. There is no paid tier; because it costs nothing and comes straight from Google, it is one of the most valuable free tools in SEO. Search Console only shows data for websites you own and have verified; it does not reveal competitors' data. It is strictly your own site; because it reports only on your properties, it is a first-party tool rather than a competitor research tool. Anyone with a website should use it, from small business owners to SEO professionals, as it is the foundation for monitoring search performance and fixing issues. It suits every level; because it is free and fundamental, setting it up is one of the first steps in any SEO effort, starting with verifying your website.
We read the data,
so you don't have to.
We set up and monitor Google Search Console for you, turning its data into clear actions that improve how your site performs in search, all as part of your monthly SEO.
Everything included in your plan:
One clear retainer. No setup fee.
