How to Add Google Analytics to Wix
Wix keeps GA4 setup simple with a dedicated integration field. Here is how to add Google Analytics to your Wix site, the plan you need, how to check it tracks, and how it works alongside Wix's own analytics.
Add it in Wix's marketing integrations by pasting your GA4 measurement ID into the Google Analytics field. You need a premium Wix plan with a connected domain. Check it in GA4's Realtime report by visiting your own site. GA4 offers deeper reporting than Wix Analytics, so many run both. UK sites need a compliant consent banner before non-essential cookies.
How to add it, and which plan you need
You add Google Analytics to Wix in its marketing integrations by pasting your GA4 measurement ID into the Google Analytics field, which Wix then installs across your site. It is a built-in integration; because Wix has a dedicated field, connecting GA4 takes only a moment, once you have finished your GA4 setup. You need a premium Wix plan with a connected domain to add Google Analytics, as the integration is not available on the free tier. A paid plan is required; because the feature is gated, upgrading is necessary before you can connect GA4.
Paste your ID
Marketing tools.
Premium plan
Connected domain.
Use both
GA4 goes deeper.
Checking it works, GA4 versus Wix Analytics, and consent
You confirm it in GA4's Realtime report by visiting your own Wix site and watching your session appear within moments. It is an instant test; because Realtime updates live, it is the fastest way to verify the tag fires, and if it does not, our troubleshooting guide helps. Wix has built-in analytics, but GA4 offers deeper reporting, custom events and integrations, so many people run both alongside each other. They serve different needs; because GA4 goes further, adding it complements rather than replaces Wix Analytics. UK sites need a compliant consent mechanism before non-essential analytics cookies, which Wix supports through its cookie consent settings. It is a legal duty; because privacy rules apply, enable and configure the consent banner properly.
Wix data,
done right.
We connect GA4 to your Wix site and set consent up correctly, giving you deeper insight than the built-in analytics alone, with data you can rely on.
Everything included in your plan:
One clear retainer. No setup fee.
