What Is Local Business Schema Markup?
For local businesses, this is the schema that matters most. Here is what Local Business schema markup is, the key properties it uses, why it matters for local SEO, and how to keep it accurate.
Local Business schema markup is structured data that describes a local business to search engines: name, address, phone, opening hours and location. Common properties include name, address, telephone, hours, coordinates, business type and URL. It matters for local SEO because it gives search engines clear, consistent information about your business. You can only include genuine reviews, never fabricated ratings. Keep it accurate by matching your real details, aligning with your listings, and testing it. Results are never guaranteed.
What it is, and the properties it uses
Local Business schema markup is structured data that describes a local business to search engines, including details like its name, address, phone number, opening hours and location. It helps search engines understand who and where you are; because it clarifies your key details, Local Business schema supports how your business is understood and potentially shown, though it does not guarantee any particular result. Common properties include the business name, address, telephone number, opening hours, geographic coordinates, business type and URL, all describing the essentials of a local business. Accuracy is essential; because these details must match your real, consistent information, keeping them correct and aligned with your other listings matters for local SEO, and it works hand in hand with your Organisation schema.
Core details
Name, address, phone, hours.
Consistent
Match your listings.
Honest only
No fabricated reviews.
Why it matters, reviews in schema, and staying accurate
Local Business schema matters for local SEO because it gives search engines clear, structured information about your business, supporting local understanding and consistency across your online presence. Consistency builds trust; because accurate, well-structured local data helps search engines connect your site, listings and location, Local Business schema is a valuable part of local SEO, though results are never guaranteed. You can include review or rating data only when it reflects genuine, verifiable reviews of your business, never fabricated or self-created ones, as inventing ratings breaches guidelines and our house style. Honesty is non-negotiable; because fake review markup can lead to penalties and is simply wrong, only real reviews should ever appear in schema. You keep Local Business schema accurate by matching it to your real details, aligning it with your Google Business Profile and other listings, updating it when anything changes, and testing it. Consistency across sources is key; because search engines cross-check your information, keeping your schema, website and listings in agreement supports trust and local visibility, which you can confirm with the Rich Results Test.
Local schema,
done properly.
Local Business schema is core to what we do for local SEO clients: accurate, consistent structured data that matches your listings, never fabricated reviews. Correct markup as a standard part of your build.
Everything included in your plan:
One clear retainer. No setup fee.
