How Electricians Rank for EICR and Landlord Certificate Work
This is the only electrical work with a buyer who is not a homeowner and a demand that repeats on a fixed cycle. One letting agent relationship is worth more than a hundred domestic enquiries.
Who Is Actually Searching
Three different people search for this work. They want different things, buy in different quantities and judge you on different criteria. Almost every electrician's page addresses only the first of them.
A landlord with one property. Behaves closest to a domestic customer. Price sensitive, buying infrequently, mainly wanting the thing dealt with so they can stop thinking about it.
A portfolio owner with several. Thinking commercially rather than domestically. Wants a supplier rather than a job done, because the same requirement is going to arrive repeatedly across a group of properties and coordinating that is a nuisance they would like to hand over.
A letting agent buying on behalf of many. Not the owner of anything. Arranging work to discharge somebody else's obligation, judged by their own client on whether it happened smoothly. Their priorities are reliability, turnaround and administration rather than price.
One number worth knowing before building anything. In our own pull of 10,003 UK electrician keywords in July 2026, the inspection and certificate terms returned a map pack on 73% of their volume, against 51% across the whole workable market.
That is the highest concentration of any group in the data. The terms driving it are near me variants rather than research questions.
Which tells you where the effort goes for this particular work. The profile does more of the job here than the website does. An electrician chasing this demand through content alone has misread it.
Why The Demand Repeats
Inspections run on a cycle, so a customer won once comes back on a schedule rather than when something goes wrong. Almost nothing else in this trade behaves that way.
What that does to the value of an enquiry. A single booking at a modest ticket price is not a single booking. It is the first of a series, plus whatever the report leads to, plus the rest of what that person owns, plus whoever they mention you to.
A portfolio owner won once is a standing arrangement. An agent won once is a source of bookings you did not have to earn individually.
Why that changes what the work is worth pursuing at. Most electricians price their marketing against the value of the first job, which for this work is close to the lowest ticket they handle. Judged that way it looks marginal. Judged across a cycle it is among the most valuable demand in the trade.
That mismatch is why so few electricians compete seriously for it, which is also why it remains available.
One timing point worth acting on. The requirement in England has been running long enough that first cycle reports are now reaching their five year renewal, since the regulations took effect across the private rented sector in 2020 and 2021.
That produces a renewal wave rather than a steady trickle. A landlord whose report is expiring is looking for somebody now rather than in principle. An electrician visible for these terms during that window is picking up customers at exactly the moment they are in the market.
The Regulatory Position
Requirements differ across the four nations and they have changed at different times, which matters for what you publish rather than for anything you would tell a landlord.
The position as checked on 28 July 2026.
England. The Electrical Safety Standards in the Private Rented Sector (England) Regulations 2020 require inspection and testing at intervals of no more than five years by a qualified person, with the report provided to tenants.
Scotland. Obligations sit under the Housing (Scotland) Act 2006, with a five year cycle that has applied since 2015.
Wales. The Renting Homes (Wales) Act 2016 came into force in December 2022, with a five year cycle.
Northern Ireland. Requirements applied to new private tenancies from April 2025 and extended to existing private tenancies from 1 December 2025.
Why this belongs on a page about search. Two reasons, both practical.
An electrician who copied wording from an English site may be publishing something that does not describe their own area, which a landlord will notice. And the Northern Ireland change means an entire nation of landlords entered this market recently, which is a demand event rather than a legal one.
Where the line sits on your own site. Describing the landscape is useful. Advising a landlord on their obligations is not. Interpreting anything a report contains is a matter for the qualified person who produced it rather than for a web page.
This is general information rather than legal advice. What applies to any particular property or tenancy is for the landlord and their own advisers to establish.
What This Buyer Wants To Know
Price per property. Not a starting figure. A price, ideally banded by property size, because this buyer is budgeting across several properties rather than pricing one job.
Availability. When you can attend, stated in days rather than described as prompt.
How quickly the report is issued. The one that decides it more often than price does.
This buyer is usually working to a deadline set by somebody else, so a report arriving in two days is worth materially more to them than one arriving in ten, even at a higher price. Most electricians never mention it, which makes stating it an easy advantage to take.
Whether you can hold keys. A small operational question with a large bearing on whether an agent uses you, since the alternative involves somebody meeting you at the property.
Whether you can handle several properties at once. Batch bookings, coordinated visits, one invoice.
The pattern underneath all five. Speed and administration matter more here than craftsmanship, which is the opposite of what almost every trade website emphasises.
Nobody commissioning an inspection is assessing your workmanship. They are buying reliability and paperwork, from somebody who turns up when they said and produces the document when they said. A page full of photographs of neat work is answering a question this buyer is not asking.
Letting Agents As An Account
An agent placing regular work is a different proposition from a booking. Treating them as a larger version of a homeowner is why most electricians never win one.
What an agent needs that a landlord does not. A rate card they can quote from without ringing you. Invoicing on account rather than payment per visit. Reporting they can forward to a landlord without editing it. A named person who answers. And a turnaround they can promise their own client with confidence.
Why that list looks nothing like a domestic service page. Because an agent is not the end of the transaction. They are in the middle of one, being judged by somebody else on whether this went smoothly.
Everything they want from you is really about how you make them look to the landlord they answer to.
How to make a page an agent recognises as being for them. Address them directly, including in the heading. There is nothing subtle about a section titled for letting agents and it works, because an agent scanning for a supplier is looking for evidence you have done this before.
Then describe their situation rather than your service. An agent reading a page that names the problem of coordinating access across a portfolio, chasing landlords for approval and needing paperwork before a tenancy starts recognises somebody who has done this work.
Why it is worth the separate effort. One agent relationship produces bookings continuously without any further marketing, which is worth more than a hundred domestic enquiries and considerably less work to service.
Remedial Work Is Where The Margin Is
The inspection itself is priced close to cost across most of the trade. The margin sits in whatever follows it, which puts an electrician in an awkward position on their own website.
The problem stated plainly. Any page that connects inspections to follow on work risks reading as a business looking for reasons to charge, which is the single most damaging impression available in this category.
Landlords are already alert to it. Some have been stung. A page handled carelessly here loses the enquiry outright.
Three rules that keep it clean.
Describe the process rather than the outcome. What happens after a report exists. How anything listed gets quoted. How quickly. That is useful information and it makes no claim about what will be found.
Never imply findings are likely. No suggestion that inspections usually turn something up, however true anybody believes that to be. It reads as a sales argument and it converts a service into a suspicion.
State that the customer chooses. The most useful sentence available on this page is the one saying a landlord is free to take the report elsewhere and have the work done by anybody they like.
That reads as though it gives work away. It does the opposite, because it removes the exact fear the reader arrived with. A landlord who believes you are not fishing is far more likely to simply ask you to do it.
What The Page Has To Contain
Coverage. Which towns, since a portfolio is rarely all in one place and an agent needs to know how much of their patch you cover.
The pricing basis. Per property, banded by size, with anything extra named. This buyer is comparing suppliers on a spreadsheet rather than deciding whether they can afford it.
Turnaround, in two numbers. Days to attend and days to issue the report. Both, separately, because they are different promises and this buyer needs both.
What the certificate covers. Described as what arrives at the end rather than as what any property requires.
How bookings are made. Including whether it can be done without a telephone call, which matters more than it sounds. An agent placing six inspections does not want six conversations.
How multiple properties are handled. Batching, coordination, invoicing, whether one arrangement covers the lot.
Six items. Notice what is absent. There is no gallery, no case study and no craftsmanship. This page is a specification rather than a portfolio, because that is what the reader came to check.
How We Target It
The profile leads on this one. With a map pack on 73% of the volume in our July 2026 pull, the profile work matters more here than on any other service in the cluster, so it comes first rather than alongside.
Profile services listed in the terms people search. The inspection, the certificate and the landlord wording, entered as separate services rather than folded into a general description.
The service page written for landlords and agents. Built to block seven, as a specification rather than a portfolio, with none of the domestic reassurance that belongs on other pages.
A separate agent section or page where the volume justifies it. Addressed to them directly, per block five, since an agent will not read a page written for a landlord and conclude it applies to them.
Questions content in a landlord's language. Written using the words that buyer uses rather than trade terminology.
Review prompting aimed at this buyer. A review from an agent or portfolio owner mentioning turnaround and paperwork does work that a domestic review cannot, since it speaks directly to what the next agent is checking.
Enquiries separated by buyer type. Landlord, portfolio and agent counted apart, because one agent enquiry is worth many domestic ones and a single combined figure conceals whether the valuable half is working.
One agent beats
a hundred enquiries.
So we build for the buyer who places work repeatedly rather than the one who books once. Profile first, since this demand sits in the map more than anywhere else in the trade, then a page an agent recognises as written for them.
What is included every month:
£350 per month, one target area. No setup fee, nothing billed separately.
Nine guides.
One trade.
This guide covers inspections and certificates. The rest of the series covers the whole picture, emergency work, multiple towns, vehicle chargers, rewires, board work, commercial work and the lead platforms.
