The full library, in one place

SEO Guides for Estate Agents

Everything we have written on getting an estate agency found in Google, gathered in one place. Start with the complete guide, then go deep on valuations, sales, lettings and beating the portals.

9 guidesValuationsSales and lettingsListingsPortals
9 guides
Built for property businesses
Facts only, no guarantees

These guides explain how estate agents get found on Google, on the map and inside AI answers and how to turn those searches into valuations and instructions. If you read one thing, read the complete guide. If you want a specific service, jump straight to valuations, selling, lettings or property management below.

Start here

The Complete Guide to SEO for Estate Agents

The whole picture in one place. What SEO for a property business is, how the website should be structured, which pages you need and how sales and lettings map to search. Read this first, then branch into the guides that match your work.

Read the complete guide
Beating the portals

Competing with Rightmove and Zoopla

The portals dominate a lot of property searches and charge a heavy fee for the privilege. This guide covers how an independent agency competes with them and takes the valuation directly.

SEO done properly, from £350 a month

Read the guides. Let us do the work.

Everything in these guides is what we handle for estate agents on one monthly plan. Local SEO, Google Maps, your website, AI search and social, all in one place with no per-lead charges.

Everything included in your plan:

Local SEO campaign Google Maps optimisation Full website management AI optimisation (GEO) Facebook, Instagram and LinkedIn Quarterly audits and reporting
£350per month

One clear retainer. No setup fee.

Frequently asked

Using these guides

How should I use these guides?
Start with the complete guide for the whole picture, then jump to the guide that matches the side of the business you want to grow. The trust and technical guides cover the parts of SEO that matter most for a property site. The portal guide covers competing with Rightmove and Zoopla. You do not need to read them in order.
Which guide should an agency new to SEO read first?
The Complete Guide to SEO for Estate Agents. It explains what SEO for a property business is, how the website should be structured, which pages you need and how sales and lettings map to search. Everything else builds on it.
Do these guides promise rankings?
No. These are guides about getting an estate agency found on Google. They explain how search works and what the work involves. They do not promise page one or guarantee results, because no one honestly can.
Can Lillian Purge just do this for my agency?
Yes. Everything in these guides is what we do for estate agents on one monthly plan from £350 a month: local SEO, Google Maps, website management, AI optimisation and social, with quarterly audits and monthly reporting. Read the guides, then let us handle the work. The SEO for Estate Agents page has the full detail.