The full library, in one place

SEO Guides for Gyms

Everything we have written on getting a gym found for what makes it different. A guide for each facility type, plus the class and timetable searches most operators miss, then the one month of the year that decides the rest of it.

11 guidesWomen onlyBoxingCrossFitTimetablesJanuary
11 guides
Written for independents
A guide per facility type

These guides explain how gyms get found for the searches the budget chains cannot answer. If you read one thing, read the complete guide. If it is currently autumn, read the January guide first, because that one is time sensitive and the window closes in about six weeks.

Start here

The Complete Guide to SEO for Gyms

The whole picture in one place. How people actually search for gyms, why most gym websites are invisible, what it costs, how long it takes, how to work out member lifetime value, how the website should be structured and why most campaigns fail. Read this first, then pick your facility type below.

Read the complete guide
SEO done properly, from £350 a month

Read the guides. Let us do the work.

Everything in these guides is what we handle for gyms on one monthly plan. A page per facility type and class, the timetable nobody can currently read fixed properly, plus your January content written while competitors are still thinking about Christmas.

Everything included in your plan:

A page per facility and class Class timetable built properly Google Maps optimisation January content in autumn AI optimisation (GEO) Quarterly audits and reporting
£350per month

One clear retainer. No setup fee.

Frequently asked

Using these guides

How should I use these guides?
Start with the complete guide for the whole picture, then go to whichever facility type matches yours. The classes group covers the demand most operators are missing entirely, then the last group covers converting that demand into members. If it is autumn when you read this, go to the January guide first, because that is time sensitive.
Which guide should I read first?
The Complete Guide to SEO for Gyms. It covers how people actually search for gyms, why most gym websites are invisible, what it costs, how long it takes, member lifetime value and how the website should be structured. Everything else builds on it.
Why is there a separate guide for each facility type?
Because each one is a different search with a different member behind it. Somebody looking for a women only gym and somebody looking for a CrossFit box want completely different things. One page covering everything ranks for none of it, which is exactly how the budget chains keep winning the generic term while the specific searches go unclaimed.
When should we read the January guide?
September or October. January is the biggest event in the gym calendar and SEO takes months to move, so the work that wins January happens in the autumn. A page published in the first week of January is competing from a standing start against gyms that have had theirs indexed since September. Start with January SEO for gyms, plus what local SEO costs is worth reading alongside it.