The full library, in one place

SEO Guides for Insurance Brokers

Everything we have written on getting a broking firm found for the lines it actually writes. Which fights are worth having, which are conceded, plus how a regulated firm builds content without creating a compliance problem.

16 guidesCommercialLiabilityFleetLandlordFCA
16 guides
Built for FCA regulated firms
A guide per line

These guides explain how brokers get found for the lines that actually pay. If you read one thing, read the complete guide. If you are currently chasing insurance broker near me, go straight to outranking national comparison sites, because that term is low volume and brutally competitive at the same time.

Start here

The Complete Guide to SEO for Insurance Brokers

The whole picture in one place. Why most broker websites are invisible, how insurance search actually splits, what it costs, how long it takes, how to calculate the return, website structure, insurance guide content and fee transparency. Read this first, then take the strategy guides below.

Read the complete guide
SEO done properly, from £350 a month

Read the guides. Let us do the work.

Everything in these guides is what we handle for broking firms on one monthly plan. A page per line you write, your authorisation properly stated, renewal and claims content built out, all inside the rules.

Everything included in your plan:

A page per insurance line FCA authorisation page Renewal content Claims support content AI optimisation (GEO) Quarterly audits and reporting
£350per month

One clear retainer. No setup fee.

Frequently asked

Using these guides

How should I use these guides?
Start with the complete guide, then read the two strategy guides, because insurance search does not behave like a local trade and that framing changes how everything else reads. After that go to the lines you actually write. The last group covers what a regulated firm can publish and how to build trust.
Why are the lines split into commercial and specialist?
Because they are won differently. Commercial lines carry substantial search volume at difficulty levels a broker can compete at, so the work there is about volume and coverage. Specialist lines are won on complexity, because the risk is unusual enough that a price comparison grid cannot handle it at all, which is precisely where broking earns its fee.
Which guide should I read first?
The Complete Guide to SEO for Insurance Brokers. It covers why most broker websites are invisible, what it costs, how long it takes, how to calculate the return, website structure, insurance guide content and fee transparency. If you are currently spending on broker near me terms, read the comparison sites guide immediately after.
Do these guides give insurance advice?
No. These are marketing guides about getting a broking firm found on Google. They state facts about SEO and search, contain no insurance advice, make no statements about what cover any business needs and no claims about premiums or outcomes. Those are your regulated territory rather than a marketing agency's. Worth reading alongside what local SEO costs.