Every guide we have written for the field

SEO Guides for Plastic Surgeons

Twenty guides on filling a surgical list, written for a field where the advertising rules are not optional. Ordered the way we actually work an account, which starts with what you are permitted to publish.

20 guidesRegistrationBiographyPatient SafetyProceduresSurgery Abroad
20 guides
Everything from £350 a month
No setup fee

These guides explain how surgical practices get found. If you read one thing, read the complete guide. Then read how SEO works differently for regulated surgical practices, because almost everything written about local SEO assumes rules your field does not follow. Once you can see how the work is done, we do it for you.

Start Here

The Complete Guide to SEO for Plastic Surgeons

The whole picture in one place. Why most surgical websites are invisible, how Google treats health content differently, what the work costs, how long it takes, how to calculate the return, how the website should be built, what to write about, FAQs plus how to handle pricing. Facts only throughout. Read this first, then take the guides below.

Read the complete guide
The largest group in the data is people checking who you are

Proof And Credibility

3,225 terms in our pull carry 17,070 monthly searches from people trying to identify the right surgeon rather than the nearest clinic. The best one, the most qualified, the specialist, the registered one. That is larger than any single operation in this field.

Which makes these four the pages that decide whether an enquiry arrives. Your biography and your registration are conversion assets, not an About section, plus the two proof guides cover material that is tightly restricted and frequently handled badly.

Two competitors you cannot beat on price

Who You Are Competing With

Package operators overseas plus large chains at home both compete on price, offers and convenience. You will not win on any of those, plus attempting it would breach the rules you work under anyway.

Both guides therefore take the same approach: compete on what you can publish and they cannot. Who performs the operation, where, what aftercare exists plus who is accountable if something goes wrong. Written as a comparison of facts, never as a warning about anybody else.

The five carrying the most demand

The Major Procedures

Each of these gets a factual page covering what the operation involves, who it suits, what recovery genuinely looks like plus what the risks are. No outcome promises, because the rules forbid them plus patients researching for months do not believe them.

Liposuction at a difficulty of 13 and rhinoplasty at 16 are the softest ground of any procedure in the field, which makes them unusually good value if they are operations you perform.

Smaller numbers here, plus three the data cannot properly see

The Rest Of The List

These six carry less measurable demand, though two of them are worth more per patient than anything above. We flag the ones our data cannot see rather than showing a figure that would mislead you.

Revision surgery is the clearest example. It returns almost nothing in a surgeon-seeded file, because people search the original operation plus words like removal, replacement or second opinion instead. It is also the highest intent search in the field, so it gets its own export before that page is written.

Everything in these guides, from £350 a month

Read The Guides. Let Us Do The Work.

Your listing, your registration, your biography, your website plus a factual page for every procedure you perform, all built inside the rules. Fourteen workstreams on one monthly fee, with a written update every three weeks.

Everything included in your plan:

Google Maps and citations Registration and credential pages Surgeon biography A page per procedure Risk and safety content Website, social and AI optimisation
£350per month

One clear retainer. No setup fee.

Using these guides

Frequently Asked

How should I use these guides?
Read the complete guide first, then the two at the top of this page, because they settle what your field allows plus what responsible content looks like. After that the guides run in the order we build them: proof and credibility, then who you are competing with, then the procedures themselves. The guides show you how the work is done. The work itself is what we do for you.
Why does the biography guide come before any procedure page?
Because it is the largest group in the data by a distance. 3,225 terms carrying 17,070 monthly searches are people identifying a surgeon rather than a clinic: the best one, the most qualified, the specialist, the registered one. That is more than any single operation, including breast augmentation at 8,440. Patients in this field choose a person, then check that person thoroughly, which makes your biography and your registration pages conversion assets rather than an About section.
Which procedure page is the most winnable?
Liposuction, at a difficulty of 13 on 2,600 monthly searches, which is the softest ground of any procedure in the field. Rhinoplasty at 16 and eyelid surgery at 14 are close behind. Tummy tuck at 18 carries more volume at slightly higher difficulty, so it is frequently the best return of the larger operations. We would only build any of them if it is genuinely work you perform.
Why do three guides say the data cannot see them?
Because this keyword file was seeded on the specialty rather than on individual operations. Ear correction returns nothing at all, body contouring almost nothing plus revision surgery only 20 terms. People search the procedure name alone. In the case of revision they search the original operation plus words like removal, replacement or second opinion. The demand is real, the file just cannot see it, so we pull those separately for your own area before those pages are written.
Why is there a guide about patients going abroad?
Because ignoring it does not make it stop. You are not going to compete on price plus you should not try. What you can publish is what a package operator will not: who performs the operation, where, what your aftercare arrangement actually is, what happens if there is a complication plus who is accountable. That guide is written as a factual comparison rather than as a warning about other countries, because the first is persuasive and the second is not.
Which guide should I read first?
The Complete Guide to SEO for Plastic Surgeons. It covers why most surgical websites are invisible, how Google treats health content differently, what the work costs, how long it takes, how to calculate the return, how the website should be structured, what to write about, FAQs plus how to handle pricing. Everything else builds on it. Worth reading alongside what local SEO costs.