What Is the Difference Between Google My Business and Google Business Profile?
If you are confused by the two names, you are not alone. Here is the difference between Google My Business and Google Business Profile, why Google made the change, what actually changed, and which term to use now.
There is no real difference: Google Business Profile is the new name for Google My Business. Google renamed it to reflect managing your listing directly in Search and Maps. What changed was mainly how you manage it, with the standalone app retired. Use Google Business Profile as the current term, though many still say Google My Business. You need no new account; the same listing carried across.
The difference, and why Google renamed it
There is no real difference in what they are: Google Business Profile is simply the new name for Google My Business. The product is the same listing; because only the name and some management workflows changed, the two terms refer to the same thing and are used interchangeably, as we explain on what Google My Business is. Google renamed it to Google Business Profile to reflect a shift towards managing your listing directly in Search and Maps rather than through a separate app or dashboard. The name matches the new approach; because management moved into the places customers already find you, the rename aligned the product with how it is now used.
Same listing
Only the name differs.
App retired
Manage in Search and Maps.
No new account
Everything carried over.
What actually changed, which term to use, and your account
The main change was how you manage the profile, with the standalone app retired and editing moved into Google Search and Maps, alongside the new name. The listing itself stayed the same; because the core features remained, the change was mostly about where and how you make edits, not what the profile does. You should use Google Business Profile as the current, correct term, though many people still say Google My Business out of habit. Both are understood; because the official name is Google Business Profile, using it is clearest, but you will not confuse anyone by referring to Google My Business. You use the same Google account and the same listing; nothing needs to be recreated because of the rename. Everything carried across; because your profile and history were preserved, you simply continue managing the same business under the Google Business Profile name, and can focus on optimising it.
One listing,
managed properly.
Names change, the job does not. We manage your Google Business Profile, formerly Google My Business, so it stays accurate, complete and working hard for your local visibility.
Everything included in your plan:
One clear retainer. No setup fee.
