The full library, in one place

SEO Guides for Architects

Everything we have written on getting an architectural practice found, including the planning content that reaches clients months before they know they need you, plus a guide for every kind of project you take on.

14 guidesPlanningExtensionsLoft conversionsListed buildingsRIBA
14 guides
Written for the profession
A guide per project type

These guides explain how architectural practices get found by clients. If you read one thing, read the complete guide. If you read two, make the second one planning permission content, because that is the opportunity almost nobody in the profession is currently using.

Start here

The Complete Guide to SEO for Architects

The whole picture in one place. Why referrals alone are no longer enough, how Google ranks architectural practices, what it costs, how long it takes, how to calculate the return, fee transparency and how the website should be structured. Read this first, then go to the strategy guides below.

Read the complete guide
Project types

A guide for every kind of work you take on

Clients do not search for an architect in the abstract. They search for somebody who does their kind of project. These are the seven that matter.

SEO done properly, from £350 a month

Read the guides. Let us do the work.

Everything in these guides is what we handle for architectural practices on one monthly plan. The planning content that catches clients early, a page for every project type and a portfolio Google can actually read.

Everything included in your plan:

A page per project type Planning permission content Google Maps optimisation Portfolio made searchable AI optimisation (GEO) Quarterly audits and reporting
£350per month

One clear retainer. No setup fee.

Frequently asked

Using these guides

How should I use these guides?
Start with the complete guide for the whole picture, then read the planning guide, because that is the opportunity almost nobody in the profession is using. After that go to the project types you want more of, then the credentials group covering the assets that actually win a considered appointment.
Why is the planning guide listed first?
Because homeowners research planning permission months before they decide they need an architect. Somebody wondering whether their extension needs permission is asking exactly the kind of question your practice answers every week. Being the source that answers it clearly means you are already the expert by the time they start comparing practices. It is the highest-leverage content in the sector and hardly any practice writes it.
Which guide should I read first?
The Complete Guide to SEO for Architects. It covers why referrals alone are no longer enough, how Google ranks architectural practices, what it costs, how long it takes, how to calculate the return, fee transparency and how the website should be structured. Everything else builds on it.
Why does architecture have so much unclaimed search?
Because the profession has always run on referrals and reputation, so very few practices have done serious search work. Across every sector we have measured, architecture shows consistently the lowest keyword difficulty scores. Terms that would be fiercely contested in dentistry or fitness sit largely unclaimed here. That is a timing advantage rather than a permanent state of affairs. Worth reading alongside what local SEO costs.