SEO Guides for Therapists
Twenty guides on filling a private practice, written for a field where the rules are different. Ordered the way we actually work a therapy account, starting with what your professional code allows.
These guides explain how therapy practices get found. If you read one thing, read the complete guide. Then read how SEO works differently for mental health professionals, because almost everything written about local SEO assumes rules your profession does not follow. Once you can see how the work is done, we do it for you.
The Complete Guide to SEO for Therapists
The whole picture in one place. How Google treats wellbeing content differently, why most therapy websites are invisible, what the work costs, how long it takes, how to calculate the return, how the website should be built, what to write about, FAQs plus how to handle fees and cost transparency. Read this first, then take the guides below.
Where To Start
Your profession is the reason generic SEO advice fails here. Search engines apply extra scrutiny to health and wellbeing content, plus your own code restricts things most agencies treat as standard practice.
These four settle all of it: how the field differs, who you are actually competing with, why your credentials are a ranking asset plus what you can and cannot do with client feedback. None is a specialism page. All four change the order everything else gets built in.
Reach And Conversion
Online delivery is the single biggest change to this profession in a decade. Online and remote therapy terms carry 36,960 monthly searches plus they are not tied to where you sit, so a practice working online competes nationally rather than locally.
The other two are about turning a visitor into a client. In almost no other profession is the practitioner the product this directly, which is why your About page belongs here rather than filed under admin.
The Approaches You Practise
Somebody searching for a named approach has usually been recommended it, sometimes after a wait for public provision. That makes these among the better qualified enquiries a practice receives.
EMDR is the standout at a difficulty of 16, the lowest of any named approach in our data, because far fewer practitioners are trained in it. If you are, that is close to open ground.
The Issues You Work With
Most people do not search for a modality. They search the thing they are struggling with, which makes these the pages that bring the enquiries.
Trauma is the pick of them at a difficulty of 23 on real volume, making it the most winnable specialism page in the profession. Two of the seven carry weak numbers plus we say so on the cards rather than letting you find out later. All of these are written factually, without clinical claims, with proper support organisations signposted where the subject calls for it.
Beyond Individual Clients
Corporate and employee wellbeing work carries almost no search volume, plus that badly understates what it is worth. It is contract work, it renews plus one employer can be steadier than a dozen individual clients.
It is won through HR contacts and employer relationships rather than through a search, so the page exists to convert somebody who has already been given your name.
Read The Guides. Let Us Do The Work.
Your listing, your accreditation, your approach, your website plus a page for every specialism you work with. Fourteen workstreams on one monthly fee, all handled inside your professional code, with a written update every three weeks.
Everything included in your plan:
One clear retainer. No setup fee.