What Is a Technical SEO Audit?
A technical audit finds the issues holding a site back. Here is what it is, how to conduct one, what tools are used, what a website crawler does, how often to audit, and a checklist.
A technical SEO audit is a systematic review of a website's technical health: crawling, indexing, speed, structure, security and errors. You conduct one by crawling the site, reviewing Search Console, and checking against a structured checklist. Tools include Google's own tools, site crawlers and page speed tools. A website crawler scans a site and reports on status codes, titles and broken links. Many sites benefit from a fuller audit quarterly, with ongoing monitoring in between.
What an audit is, and how to conduct one
A technical SEO audit is a systematic review of a website's technical health, checking crawling, indexing, site speed, structure, security and errors. It finds issues holding a site back; because it surfaces problems that block performance, a technical audit is the foundation for fixing and improving a site's technical SEO, pulling together everything from crawling to status codes. You conduct one by crawling the site, reviewing Search Console data, and checking crawling, indexing, status codes, canonicals, mobile usability, speed and security against a structured checklist. A methodical approach matters; because issues interlink, working through them systematically gives a clear, prioritised list of fixes.
Systematic
Against a checklist.
Interpret
The data, not the tool.
Regular
Quarterly plus monitoring.
Tools, crawlers, how often to audit, and a checklist
Technical SEO audits use a mix of Google's own tools like Search Console, along with site crawlers and page speed tools, chosen to suit the site. The tools are a means, not the point; because the value lies in interpreting the findings, we focus on what the data shows rather than on any single product. Screaming Frog is a website crawler that scans a site and reports on elements like status codes, titles, canonicals and broken links, and it is a common auditing crawler. Because it gathers technical data across many pages quickly, a crawler like this speeds up the discovery stage of an audit. Many sites benefit from a fuller audit periodically, such as quarterly, with lighter ongoing monitoring in between and extra checks after big changes. Cadence depends on the site; because problems can appear over time, regular audits plus monitoring keep a site technically healthy, which is why our plans include quarterly audits. A good checklist covers crawling and indexing, robots and sitemaps, status codes and redirects, canonicals, mobile, speed, security and structured data, giving a repeatable way to keep a site in good shape.
Audited quarterly,
monitored always.
Your plan includes quarterly technical audits and ongoing monitoring, so problems get caught and fixed rather than quietly dragging your site down. Technical health looked after, not left to chance.
Everything included in your plan:
One clear retainer. No setup fee.
