What Is Mobile First Indexing?
Google indexes the mobile version of your site first. Here is what mobile first indexing and mobile SEO are, how to test mobile friendliness, mobile usability errors, responsive design, and whether AMP still matters.
Mobile first indexing means Google predominantly uses the mobile version of your site for crawling, indexing and ranking. Mobile SEO is optimising your site so it performs well for mobile users. Test mobile friendliness with Google's tools and real devices. A mobile usability error flags problems like small text or cramped tap targets. Responsive design adapts one site to any screen and is the standard, while AMP is far less emphasised now and optional for most sites.
What mobile first indexing and mobile SEO are
Mobile first indexing means Google predominantly uses the mobile version of your site for crawling, indexing and ranking, and it reflects how most people now browse. Because the mobile version is what Google largely relies on, your mobile experience and content need to be complete and strong. Mobile SEO is optimising your site so it performs well for mobile users, covering speed, usability, layout and content parity with desktop. It is central, not optional; because mobile is the primary experience for most visitors and for indexing, mobile SEO underpins overall performance, and it connects closely to site speed and hosting.
Mobile version
What Google indexes.
Responsive
One site, any screen.
Test it
Tools and real devices.
Testing, usability errors, responsive design, and AMP
You test whether your website is mobile friendly using Google's tools and by checking real devices for readable text, tappable elements, no horizontal scrolling and fast loading. Real-world checks matter; because tools and hands-on testing reveal different issues, using both gives a fuller picture of mobile usability. A mobile usability error in Google Search Console flags problems like text too small, clickable elements too close, or content wider than the screen. These hurt the mobile experience; because they affect real users, fixing flagged usability issues improves how your site works on phones. Responsive design is building one site that adapts to any screen size, and it is the standard approach to mobile, while Accelerated Mobile Pages, or AMP, is a framework for fast mobile pages that is far less emphasised now than it once was. Because responsive design covers most needs well, AMP is optional and no longer central for most sites, which is why we build responsive by default, checked in every technical audit.
Built mobile
first, properly.
Every site we build is responsive and mobile friendly from the start, because that is what Google indexes and what most of your visitors use. Strong mobile experiences as standard, not an afterthought.
Everything included in your plan:
One clear retainer. No setup fee.
