Every guide we have written for the trade

SEO Guides for Solar Companies

Seven guides on winning solar work, built from a 10,003 keyword pull. Split into the two things that decide this trade: whether a buyer trusts you, plus whether they can find the services you actually install.

7 guidesTrust SignalsPricingSavingsBattery StorageCommercial
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7 guides
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These guides explain how solar firms get found. If you read one thing, read the complete guide. Then read the one on trust signals, because your buyer arrives braced for a sales pitch they have already heard about, plus everything else you publish is read through that. Once you can see how the work is done, we do it for you.

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The Complete Guide to SEO for Solar Companies

The whole picture in one place. What customers look for before enquiring, which keywords are worth targeting, how Google reads a solar website, schema, internal linking, which landing pages you need, how to write content that ranks and converts, calls to action, lead funnels, why free quotes convert less well than they used to, FAQs plus content for every stage of the buying decision. Read this first, then take the guides below.

Read the complete guide
Read these three before anything else

Trust And The Money Question

Solar is a considered purchase in a sector carrying a reputation most installers did not earn. Buyers research for weeks, arrive braced for a pitch plus check your credentials before they check anything else.

These three guides cover the whole of that. What proves you are legitimate, whether to publish prices at all plus how to present savings without making a promise you cannot keep. Cost searches carry 162,900 a month in this trade and almost nobody answers them, which is the single largest opening available to you.

Checked Before Anything Else

The Trust Signals Every Solar Installer Website Must Have

Certification, consumer code membership, insurance-backed warranties plus registration numbers, given real pages rather than logos in a footer. Certification also qualifies you for funded work, so this page does two jobs at once.

The page nearly everybody checks Read the guide → The Biggest Unanswered Question

Should Solar Companies Show Prices on Their Website?

162,900 monthly searches at a difficulty of 32 are people asking what this costs. The industry norm is to hold the number back until a salesperson is in the room, which is exactly why buyers arrive suspicious.

162,900 searches · difficulty 32 Read the guide → Strongest Tool, Handled Carefully

How to Present ROI and Savings Calculators to Convert Solar Leads

The best lead tool in your trade plus the fastest route to a complaint if handled badly. Illustrations with the assumptions named, meaning orientation, shading, usage and tariff, never a payback figure presented as a fact.

Illustrative, never a guarantee Read the guide →
The three that carry the demand

The Services You Install

These are the money pages, plus the current cluster has none of them. Panel installation carries 171,900 monthly searches, battery storage 136,520 and commercial 50,430.

Battery storage is the pick of the three at a difficulty of 24, which is the best volume-to-difficulty combination anywhere in this dataset. It is also frequently a second sale to somebody whose panels you already fitted, which makes it worth building even on a modest budget.

The Core Search

How Solar Companies Rank for Panel Installation

171,900 monthly searches at a difficulty of 33, with roughly two thirds of it returning a map pack. The point where your listing and your website have to work together rather than separately.

171,900 searches · difficulty 33 Read the guide → Best Combination In The File

How Solar Companies Rank for Battery Storage

136,520 monthly searches at a difficulty of 24. Fast growing, high value plus frequently a second sale to an existing customer, which makes it the page we would build first after your trust and pricing work.

136,520 searches · difficulty 24 Read the guide → Only If You Do It

How Solar Companies Rank for Commercial Solar

50,430 monthly searches at a difficulty of 25. Larger contracts and longer cycles, with a facilities or finance buyer rather than a householder. Worth building only if commercial work is genuinely part of your business.

50,430 searches · difficulty 25 Read the guide →
Everything in these guides, from £350 a month

Read The Guides. Let Us Do The Work.

Your listing, your certification, your pricing, your website plus a page for every service you install, built around the way your customer actually decides. Fourteen workstreams on one monthly fee, with a written update every three weeks.

Everything included in your plan:

Google Maps and reviews Certification and accreditation A page per service Research-stage content Pricing and savings material Website, social and AI optimisation
£350per month

One clear retainer. No setup fee.

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Using these guides

Frequently Asked

How should I use these guides?
Read the complete guide first, then the three on trust and pricing, because in this trade the credibility material decides whether anybody reads the rest. After that take the three service pages in whatever order matches the work you actually do. The guides show you how the work is done. The work itself is what we do for you.
Why are there only seven guides?
Because this cluster was an older build with no service pages in it at all, so we have rebuilt it around what actually earns rather than padding it out. Seven guides that each carry real demand beats twenty that do not. We also cut one that was planned. EV charger installation carries 6,980 searches at a difficulty of 20, which is genuine demand though it is already covered properly in our electricians cluster, so we link across rather than run a duplicate page competing with itself.
Why does the trust guide come before the service pages?
Because of the order your buyer moves in. Solar is researched for weeks by somebody who has read the horror stories before they ring anybody, so your certification, your consumer code membership plus your warranty position get checked before your installation page gets read properly. Getting that layer right first means everything built after it is being read by somebody who has already decided you are legitimate.
Which service page carries the most work?
Panel installation carries the most volume at 171,900 monthly searches, though battery storage is the better build at 136,520 and a difficulty of 24. That is the best volume-to-difficulty combination anywhere in this dataset, plus battery is frequently a second sale to somebody whose panels you already fitted, which means the page earns from customers you have rather than only from strangers.
Do I need all of these pages?
No, plus we would not build them all at once. Commercial solar only if you genuinely do commercial installs, since the buyer, the cycle and the proof are all different. What we do is map the guides against the work you actually want more of, then build in the order the demand and the difficulty justify. A page advertising work you do not do produces enquiries you have to turn away.
Which guide should I read first?
The Complete Guide to SEO for Solar Companies. It covers what customers look for before enquiring, which keywords are worth targeting, how Google reads a solar website, schema and internal linking, which landing pages you need, how to write content that ranks and converts, calls to action, lead funnels, FAQs plus content for every stage of the buying decision. Everything else builds on it. Worth reading alongside what local SEO costs.